The Children’s Museum of Cleveland’s new digs—the historic Stager-Beckwith mansion on Millionaire’s Row—is four times bigger than before. It’s also infinitely more playful, thanks to a new visual identity crafted by Richardson Design. “We wrapped the historic interior in a constant cream color, better known by the museum as ‘cake batter,’” explains senior designer Tracy van der Kuil. “And we used an unexpected color palette to activate exhibits,” which include a multi-level treehouse, science space, art studio, and dollhouse gallery. Each boasts a signature color united by plywood and metallic finishes, a nod to Cleveland’s industrial character.